Consumer PR Lead

Consumer PR Lead

3 Month Contract

Inside IR35

Remote Contract

Key Responsibilities

• Lead Consumer PR: Own and drive the consumer PR strategy, using data-led insights to build and deliver an impactful PR calendar that increases product awareness and achieves business objectives.
• Issues Management: Proactively identify and manage consumer-related issues, providing swift, considered responses while protecting and enhancing brand reputation.
• Best-in-Class Press Office: Deliver creative, high-quality, and award-worthy PR campaigns and coverage, while ensuring the effective day-to-day running of the press office and capitalising on relevant news agenda opportunities.
• Team Leadership: Lead, mentor, and develop the team, fostering a supportive, inclusive, and collaborative culture that encourages high performance and growth.

Key Skills:

• A seasoned consumer PR specialist with a strong track record of leading media relations for major consumer brands, combining creative flair, a sharp news sense, and exceptional writing skills.
• Confident and credible when leading on issues management, able to navigate sensitive and fast-moving situations.
• Highly self-sufficient, with the ability to work independently and take ownership from strategy through to delivery.
• Commercially astute, with a clear understanding of how PR activity supports wider business objectives.
• Proven experience developing and executing strategic plans that deliver measurable impact.
• Excellent stakeholder management skills, including established journalist relationships and the ability to collaborate effectively within complex, matrixed environments.
• Action-oriented and agile, able to prioritise, adapt, and deliver at pace while balancing multiple demands.
• Demonstrable experience motivating and inspiring teams, successfully guiding people through periods of change.
• High levels of integrity and resilience, with the confidence to challenge the status quo and drive better outcomes.