Regenerating Futures: NWG Innovation Festival 2025

BLOGBy Rullion on 22 July 2025

How a week of creativity and collaboration helped inspire the next generation of talent in water and utilities jobs 

The NWG Innovation Festival 2025 brought together hundreds of partners, industry experts, and young minds to tackle some of the biggest challenges in the water and utilities sector. As a leading utilities recruitment agency, Rullion played a hands-on role in supporting early careers, empowering diverse voices, and helping Northumbrian Water deliver real social value. 

Here’s how the week unfolded.

Supporting young talent through practical, people-first sessions 

More than 300 students joined the Young Citizens Work Experience Festival and regenerating your future (for young people not in education, employment, or training). These sessions were designed to bring early careers support to life – with interactive, inclusive activities focused on skills-building and collaboration. 

Rullion helped co-host Young Citizens Work Experience Festival, a series of energetic, Dragon’s Den-style workshops. Students in Years 10 and 11 worked in small groups to create ideas that could improve water sustainability or reduce waste. They then pitched their solutions back to the group.

See the energy for yourself

Watch our team in action at the Innovation Festival!

Some standout ideas by the students included:

  • An app that tracks water usage and rewards you with money off your bill
  • Robot mice that detect pipe blockages underground
  • Timed shower tools to reduce water consumption
  • Rainwater tanks on school roofs for reuse
  • School-wide recycling schemes for plastic and liquid waste
  • The students brought imagination and fresh thinking to every session. 

"They helped me go away with ideas. They're always thinking differently. I came hoping to inspire them, but they inspired me." — Dan Crerand, Train to Deploy Director 

Over 240 staff hours were invested by Rullion across the week, with team members adapting every session to the personalities and needs of each school group. That flexibility made a real difference. 

"You don’t know who’s walking through the door. But within minutes, you see the collaboration. Even the quieter students start feeding in great ideas." — Tracy Hands, Client Services Director 

A true festival feel: Innovation in action at Newcastle Racecourse 

The Innovation Festival 2025 took place at Newcastle Racecourse from 7–10 July. This wasn’t your typical conference. The event had a genuine festival feel, blending forward-thinking innovation with outdoor fun and community spirit. 

Over 3,000 innovators from 37 countries and 500 organisations attended the event, spanning 45 sectors. The festival theme of "regeneration" brought together people and ideas aimed at rebuilding infrastructure, ecosystems, and economies for a more resilient future.

Attendees were treated to a range of experiences, including: 

  • Delicious food stands serving mini pancakes, crumble, and more
  • Picnic areas for networking over lunch
  • A volleyball court and green space for team games
  • Live entertainment and wellbeing activities
  • The “Daily Dash” – a guided morning session focused on connection, creativity, and problem-solving – as well as full day sprints 

Headphones were used during sessions – not for silent discos, but to ensure everyone could hear clearly without raised voices. Each speaker used a mic ball passed around the room, keeping the tone interactive and relaxed. 

There was no shortage of star power either. Daily guest speakers included: 

  • Emma Hardy, Water Minister
  • George Clarke, architect and TV presenter
  • Simon Reeve, broadcaster and adventurer
  • Priya Lakhani, tech entrepreneur and AI expert 

The entire venue buzzed with ideas and energy. From structured sprints and hands-on hacks to live panels and immersive demos, the atmosphere encouraged curiosity and collaboration. 

“Lots of people, lots of chatter, lots of fun activities... it’s just a really fun environment that allows that innovation and creativity.” – Tracy Hands, Client Services Director 

Diversity, inclusion, and social impact in action 

Rullion’s presence wasn’t limited to youth workshops. Team members also took part in the Women in STEM event, celebrating representation and allyship in the utilities sector. 

"There’s a real pursuit of equality here. It’s about empowering everyone to be the best version of themselves." — Emma Martinez, Client Solutions Manager 

The festival had a unique energy. It offered hands-on sprints, real-world challenges, and insightful talks. Young people, clients, and partners shared ideas, built relationships, and worked toward a common goal. They imagined a better, more sustainable future for water. 

"I absolutely love coming to this event. I remember driving home last year and feeling like my soul had been filled up." — Sinead Scott, Client Services Manager 

Spotlight: Building a more inclusive utilities workforce 

The utilities sector is undergoing rapid transformation. It faces growing pressures from climate change, digital disruption, and an ageing workforce. According to a report by Energy & Utility Skills, 277,000 new recruits will be needed by 2029 to fill skills gaps across the UK’s energy and water infrastructure (source). 

In this environment, engaging early talent isn’t optional – it’s essential. Events like the NWG Innovation Festival help address these challenges head-on. 

Rullion’s participation shows what’s possible when recruitment goes beyond filling roles. It becomes a driver for: 

  • Future-ready skill development
  • Inclusive hiring pathways
  • Social mobility and confidence-building
  • Strategic workforce sustainability 

Why collaboration fuels innovation 

The festival’s sprint methodology mirrors approaches pioneered by Google Ventures, using time-boxed design sessions to solve complex problems. It works. 

"It’s all about people. Everyone's pulling in the same direction, focused on making things better." — Emma Martinez, Client Solutions Manager 

In Rullion’s work supporting digital transformation in utilities, we see the same pattern. When clients, partners, and communities come together, challenges turn into ideas. Ideas turn into impact. 

Learn more about our Managed Service Programme (MSP) designed specifically for the utilities sector. 

Driving digital transformation in water

Digital innovation is reshaping the utilities sector. And water companies like Northumbrian Water are leading the way. From data-led asset management to AI-powered leak detection, they’re investing in technology to increase efficiency, resilience, and customer experience. 

One key area of focus has been the use of digital twins – virtual models of physical infrastructure – to improve planning and maintenance. These models help reduce service disruptions and prioritise investment where it’s needed most. 

Another priority is cloud migration. Northumbrian Water has made strong progress moving its core systems to cloud-based platforms, enabling better data sharing, faster analytics, and more flexible working environments. 

These changes don’t happen in isolation. They rely on skilled digital talent, from developers and engineers to data analysts and cybersecurity experts. 

Rullion’s MSP delivery helps support these goals by sourcing and managing high-calibre digital contractors across Northumbrian Water’s sites. Since January 2025, we’ve delivered: 

  • Cloud and DevOps professionals
  • Cybersecurity consultants
  • Data analysts and scientists
  • SAP and ERP specialists 

As utilities become more tech-led, digital transformation in water will depend on recruitment that’s agile, strategic, and values-driven. 

The value of early careers initiatives 

According to the Learning & Work Institute, employer engagement in early careers significantly improves long-term employment outcomes for young people. 

And it's not just about future employees, it benefits businesses too: 

  • Builds a stronger talent pipeline 

  • Supports diversity and social value metrics 

  • Boosts employer brand and stakeholder relationships 

That’s why Rullion offers services like Train to Deploy, which help clients close skills gaps through customised early-career pathways. 

Making the case for social value in recruitment 

Clients across the utilities sector are increasingly expected to deliver measurable social value as part of their projects. This means community investment, inclusive hiring, and long-term legacy planning. 

The NWG Innovation Festival helps put these principles into practice. It connects suppliers and partners with real people – the future workforce – and gives them a chance to make an immediate, visible difference. 

This kind of engagement isn’t just a nice-to-have. It’s quickly becoming a commercial requirement, especially for those bidding on regulated frameworks or public sector contracts. 

Social value can be embedded through recruitment when agencies: 

  • Run local employability or mentoring workshops
  • Help employers diversify their pipelines
  • Track and report outcomes tied to education or skills development 

Rullion has experience delivering this within MSP and direct delivery models. Learn how our Utilities sector services embed social value into workforce planning.

From ideas to action: What’s next? 

The impact of the Innovation Festival goes beyond one week. It adds to a longer-term movement across the water and utilities jobs market. A movement towards smarter, more inclusive, and more collaborative workforce solutions. 

If you're looking to: 

  • Strengthen your pipeline of future-ready talent 

  • Improve inclusion in utilities recruitment 

  • Connect your business with next-gen thinkers 

  • Get work done 

We're here to help. 

Share

Start by exploring our Utilities sector services or get in touch to talk directly to our team. 

Start by exploring our Utilities sector services or get in touch to talk directly to our team. 

More like this

The Future of Nuclear talent with Nancy Bellingan

The Future of Nuclear talent with Nancy Bellingan

Whether it was standing out as the only girl in a physics class of 20 in Italy or driving across Europe to begin a new role in the UK, Nancy Bellingan has built her career by embracing challenges head-on. In episode 6 of Rullion Reflections, Nancy explores the future of nuclear. She explains why education, visibility, and breaking down barriers are just as important as technology in shaping the next generation of nuclear talent. Watch the full Rullion Reflections Ep. 6 interview with Nancy or read on for the key highlights from the conversation. At the cutting edge with Createc Today, Nancy brings her experience to Createc as a Radiation Physicist. Known for pioneering work in nuclear decommissioning, robotics, and 3D radiation mapping, Createc is the kind of environment where no two days look the same. Her journey to the role was as memorable as the work itself. Packing up her life in Germany, she carefully measured her small car to make sure every box would fit, then drove across Europe, through Belgium and the Channel Tunnel, before finally arriving in Cumbria. “It was completely full – I couldn’t have squeezed in another thing,” she laughs. Nancy first connected with Createc at DigiDecom, a digital decommissioning conference, where she was struck by the company’s innovative spirit and by the leadership of Rosie, now one of her colleagues. That chance meeting led to an opportunity, and Nancy quickly knew it was the right fit. “They replied within an hour of my application and offered me the job the next day. That efficiency really stood out, and once I started, I didn’t know I could like a job this much. No two days are ever the same.” Early Inspiration Nancy’s interest in science began early. Growing up in Italy, she often followed in her brother’s footsteps; whether it was rugby, scuba diving, or computer games. When he became interested in nuclear, so did she. But it was role models like Licia Troisi, an astrophysicist and fantasy author from her hometown, who showed her what was possible. “I wanted to be like her: an astrophysicist who also wrote books,” Nancy recalls. “In the end, I only did one part: the nuclear physics.” That mix of curiosity, role models, and resilience meant that being “the only girl in the class” never discouraged her. Instead, it became part of her drive. Nuclear education as the foundation Nancy believes it all begins in the classroom. Too often, the first time young people hear about nuclear is through disasters or sensationalised media. These historic events must not be forgotten, but they should be understood in context, alongside decades of progress in safety, innovation, and regulation that make the nuclear industry what it is today. Nuclear today is one of the most heavily regulated and scrutinised energy sectors in the world, monitored by organisations like the IAEA, ENSREG, and the ONR in the UK, with multiple layers of safety protocols in place to minimise risk. Early nuclear education is one of the best ways to reshape understanding. By introducing nuclear concepts in school science classes, students can see how nuclear is used today as a clean energy source and through its life-saving medical applications. In countries like Belgium and France, nuclear is woven into environmental studies from a young age, creating a more balanced foundation where nuclear is part of education; students grow up seeing it as normal, not controversial. For example, Belgium’s parliament recently voted to drop the phase-out of nuclear energy, extending reactor lifetimes and exploring new builds. And in 2025, France will generate nearly 70% of its electricity from nuclear power. This early education not only helps to shift public opinion but also to show students the vast opportunities available in nuclear careers, helping to bring in the next generation of nuclear talent. Attracting and retaining future of nuclear talent “How can we get more young people into the nuclear industry?” Sibel asks. The irony, Nancy points out, is that even when students choose nuclear pathways, many find the doors closed. Security clearance, nationality restrictions, and slow recruitment processes often block skilled candidates from entering. The result is bright minds drift into other industries, while nuclear struggles to fill the pipeline it desperately needs. Nancy sees the cost of this up close: graduates with the right skills and passion who simply can’t find a way in. It’s not that the talent isn’t there; it’s that the system is too rigid to welcome them. And every missed opportunity is another gap in research and development, another idea never explored, another innovation lost. "I have so many former students who studied nuclear-related subjects and they’re not getting jobs. It’s not that they don’t want to join, it’s that sometimes they’re not let in." To sustain the future of nuclear talent, the industry must turn inspiration into opportunity. That means breaking down barriers, making hiring fit for purpose, and showing students clear and diverse career paths. Without young professionals in the labs, in R&D, in decommissioning, and in innovation, nuclear risks losing momentum in the global energy transition. Belonging and visibility Young people need to see themselves reflected in the industry if they’re going to believe they have a place in it. Representation is as important as technical skill because it shapes who feels welcome to apply in the first place. Nancy believes the key to attracting and retaining talent is visibility: role models across gender, ethnicity, and background. Nuclear should be seen as a place for all kinds of people, across all kinds of roles. What makes this possible is culture. Nancy’s own story highlights the generosity of mentors who opened doors for her, trusted her, and gave her room to grow. That spirit of support and knowledge-sharing is nuclear’s hidden strength and the reason the sector can continually renew itself through each new generation. "We shouldn’t just focus on gender. Diversity should also mean ethnicity, background, language, and culture. Students need role models so they can see it’s possible and then decide for themselves." What is the future of nuclear power? "Nuclear is like sci-fi.” Nancy says. “You don’t invent new jobs; you take existing ones… and put them into the setting of nuclear." Just as sci-fi doesn’t invent entirely new storylines but reimagines them in futuristic settings, nuclear takes existing professions like chemistry, robotics, mechanical engineering, and even HR, and situates them within a unique environment. This perspective reframes nuclear from a niche field to a cross-disciplinary hub where a diverse range of skills can find application. For those outside the industry, it opens the door to consider nuclear not as “other”, but as an extension of their own expertise. Looking Forward The nuclear industry is at a turning point. Perception, education, and diversity aren’t side conversations; they’re the frontline of the future of nuclear talent. If the sector wants to thrive, it must act: Inspire early through education Remove barriers to entry Showcase diversity and belonging Share knowledge openly across generations and borders Nancy’s journey is a reminder that nuclear’s story is still being written. And the next chapter will be defined by the choices the industry makes today. Ready to start your own nuclear career? View our latest nuclear jobs. Watch the full interview.

By Rullion on 06 November 2025