Senior Social Content Creator

Senior Social Content Creator

Manages creation of (and/or creates) social-specific content for all social media platforms that strengthens brand storytelling, engages target audiences, and supports marketing and campaign objectives. This role will act as a hands-on creative expert within the team, producing and shaping content that is native to each channel and aligned with brand values and tone.

Key Responsibilities
Content creation & optimisation
* Oversee social content production process from inception to delivery, often creating content from scratch, working alongside other teams and creatives to leverage their work for social use.
* Set the creative standard for the team; guide junior creators or freelance partners; ensure all content is brand-appropriate and high quality.
* Partner with analytics to review content performance; adapt creative strategies based on insight and feedback.
* Continuous experimentation with new formats and styles.
Planning & strategy
* Contribute to campaign planning from a social-first perspective
* Deliver creative assets in support of major campaigns and always-on storytelling.
* Monitor cultural moments and trends to create reactive or opportunistic content that drives relevance.
Cross-functional collaboration
* Work closely with marketing managers, brand, PR, paid media, and digital teams to ensure integrated execution and storytelling. Co-create where needed.
* Ensure adherence to brand, legal, compliance and platform guidelines.
* Maintain asset libraries and naming standards.

Skills & Experience
Essential
* 5+ years in a social media content creation or digital creative role, in-house or agency side (retail or FMCG preferred).
* Proficiency in Adobe Creative Suite, Canva, CapCut, or similar. Strong video editing and visual storytelling capabilities.
* Demonstrated ability to write compelling social copy in a brand tone of voice, adapted per platform.
* Deep understanding of TikTok, Instagram, LinkedIn, YouTube Shorts and their best practices, trends and nuances.
* Ability to shoot, edit and publish content independently, or brief production partners effectively.
* Strong organisational skills; can manage multiple priorities, timelines and stakeholders.
* Strong copywriting skills and a good eye for what makes content pop
* Confidence behind the camera and in front of it, when needed
* Some experience in social media creative tools like CapCut, Canva and Edits
 
Desirable
* Experience in agile ways of working and/or matrix environments
* Experience working in large, complex retail organisations or supermarkets
* Comfortable using campaign dashboards and interpreting performance data

Behaviours & Attributes
* Comfortable with ambiguity; adaptable and solutions-focused
* Strong ownership and accountability for outcomes
* Brings fresh ideas and creative problem-solving to content challenges.
* Works effectively with internal and external stakeholders, builds trust.
* Keeps up with trends, creators, cultural moments and how they intersect with the brand's space.
* Thrives in a fast-paced environment; takes initiative; adapts quickly to shifting priorities.
* Maintains and enhances the brand's presence, ensuring consistency, quality and relevance across platforms.

This vacancy is being advertised by Rullion Ltd acting as an employment business.

Since 1978, Rullion has been securing exceptional candidates for a range of clients; from large well-known brands to SMEs and start-ups. As a family-owned business, Rullion's approach is credible and honest, focused on building long-lasting relationships with both clients and candidates.

We celebrate and support diversity and are committed to ensuring equal opportunities for both employees and applicants

Rullion celebrates and supports diversity and is committed to ensuring equal opportunities for both employees and applicants.