Understanding your ideal candidate is crucial to creating an employer brand that helps you stand out and attract the best talent to your organisation.
Do you know where you can reach your candidates? Where they spend the most of their time online? What motivates them? Or what their long-term goals are? These are the questions you need to ask to help identify the best candidates for your organisation. By understanding this, you can create different audiences, segmented by their needs and personas that can be engaged with through targeted talent attraction campaigns.
Our award winning marketing team have created a Candidate Persona template to provide you with a simple and focused way of researching your current candidates. This will allow you to build a clear picture of who your talent attraction efforts should be targeted towards, identifying key promotional channels and what messages you should be creating.
Download our free template by entering your details below!