If you’re struggling to attract the right candidates to your organisation, you need to start with your employer brand. Do you have an employer brand strategy? Do you know the kind of candidates you’re trying to attract? And do you know what those same candidates are looking for in an employer? Once you have the answers to some of those questions, it’s time to consider your career site. It’s one of the first touch points that prospective employees have to learn about your organisation and whether it’s for them.
According to CareerBuilder's 2017 Candidate Experience study (1), nearly 89 percent of respondents cited employer websites as a key factor when learning more about a company they’re interested in. “But only 45 percent of candidates say they can typically tell what it would be like to work for a company based on their career site.”
To help steer you in the right direction we’ve put together the following infographic which provides key tips for optimising your career website.